Digital media experience

University of Wisconsin Oshkosh, Oshkosh, WI

Bachelor of Arts in Communication, December 2019

Minors: Spanish & Radio-TV-Film

GPA 3.96

Marquette University, Milwaukee, WI

Master of Arts in Communication, May 2022

Specialization: Digital Communication Strategies

The O’Brien Fellowship in Public Service Journalism, Milwaukee, WI

Program Assistant, August 2020 - May 2022

Design digital advertisements, social media graphics, and digital conference booths to raise awareness of the program

Execute new social media campaign, "Local Matters" to increase traffic to social pages
Write copy and develop strategy for social media posts, blog entries, and monthly newsletters

Experimental Aircraft Association (EAA), Oshkosh, WI

Marketing Coordinator, Feb 2020 - August 2020

Developed detailed marketing project plans that increased awareness of EAA programs to generate membership or donations
Managed five different internal clients simultaneously, providing unique marketing strategies for each
Wrote copy for and oversaw the creation of all marketing collateral, including but not limited to print ads, eBlasts, and social media posts
Implemented strategic targeting efforts in collaboration with a fellow marketing team member to grow the EAA webinars yearly attendance from 19,600 (2019) to 32,000 (2020)

UW Oshkosh-Reeve Union, Oshkosh, WI

Digital Marketing Specialist, Sept 2019 - Dec 2019

Wrote and edited creative copy for Reeve Union’s social media and dining emails to maximize awareness for events and services
Co-lead development of new and effective marketing projects that supported Reeve’s brand and helped grow social following
Analyzed performance on posts to make recommendations for future marketing plans or proposals

Spectrum News 1, Milwaukee, WI

Digital Producer, July 2022 - Present

Pitch, research and write original stories, ranging from local business features to data-driven housing stories
Curate and monitor live blogs for several large events in Wisconsin, from winter storms to the 2024 presidential election
Craft and write social posts, daily news briefings and more to elevate on-air and digital stories
Develop social media strategies and posts to produce engagement with local stories, including a “what you need to know this morning” series
Edit and design multimedia journalists’ stories on health care, local businesses, government and more by adding and creating infographics, re-arranging for clarity and tightness, and more
Write and execute push alerts to stories on the app to fuel audience engagement
Report on day of news content via the website and app, ranging from longform data report break-downs to breaking news

Milwaukee Journal Sentinel, Milwaukee, WI

Reporting Intern, May 2021 - August 2021

Interviewed citizens, business owners, elected officials and more via phone, in-person and online in order to add context to daily news story assignments
Pitched half of the stories written during the summer, including a profile on plant shop owners, a new cereal bar restaurant, a community fridge dilemma and more
Wrote over 30 stories with individual bylines as a GA and features reporter and collaborated with other journalists to put together long-form stories

The O’Brien Fellowship in Public Service Journalism, Milwaukee, WI

Reporting Intern, August 2020 - May 2022

Project 1 (August 2020 - May 2021)

Interview Oregon doulas and WI midwives over the span of two months as a part of a nine month maternal health investigation
Research history of Medicaid reimbursement for birth doulas and legislation initiatives to inform reporting

Write and edit a doula explainer piece for The Lily and pandemic vignettes for the Milwaukee Journal Sentinel
Conduct outreach efforts to various doula and maternal health groups to expand impact of published four-part doula series

Project 2 (August 2021 - May 2022)

Pitch stories to U.S. News & World Report and Fast Company for sidebar pieces to the overall investigation
Interviewed education leaders, teachers, principals and students in-depth for a series of stories on equity in professional development for education
Spent three days inside Milwaukee Public Schools analyzing behavior and equity practices in the classroom

The Advance Titan, Oshkosh, WI

News Reporter, Sept 2019 - Dec 2019

Wrote print articles bi-weekly that detailed pertinent events in the Oshkosh community to generate new readership
Lead face-to-face interviews with relevant individuals to gather engaging content
Collaborated with other writers on each story to ensure accuracy in writing and to maximize creativity

90.3 WRST-FM Oshkosh, Oshkosh, WI

Newscaster, January 2017 - May 2017

Selected, proofread, and rewrote copy from state newswire on a weekly basis to create a unique broadcast that captured listeners’ attention
Delivered weekly news, presenting live three-minute newscasts in real time to a live audience