Marketing

Social Media Marketing proposal

Meshed

This marketing proposal was completed as a part of my professional project in my master's program at Marquette University.

It started with the question of how to create a more meaningful, mission-centered message for Meshed, a business that specializes in giving thrifted clothing a new life. From there, the project grew into a complete, thorough analysis and social media campaign.

Inside this marketing proposal, you'll find an analysis of the business' current practices as well as a social media guide for future content. This includes campaign timing, relevant social media outlets, ideal target audiences and influencers, metrics (KPI's, success, intermediate), and more. At the end, you'll also find the two-week social media campaign that was fully executed to test some of the larger takeaways.

The business plans to start implementing some of the procedures in its future social media practices.

multi-media campaign

O'Brien Fellowship

THE CHALLENGE

The O'Brien Fellowship is a small entity and often has trouble reaching an audience. Each year the Fellowship hires three to four journalists, but lacks a high diversity of applicants. In 2021, we had to figure out the best way to attract candidates and build awareness of our program.

Visit Website

Email Campaign

Builder's Log (EAA)

THE CHALLENGE

EAA's Builder's Log was a hidden benefit to members and the public alike. User usage of the tool was moderate due to little marketing efforts in place. This marketing campaign addressed these issues.

SEE THE BUILDER'S LOG SITE

social media campaign

We Are Reeve

THE CHALLENGE

UW Oshkosh's Reeve Union was struggling to gain followers and build awareness on social media. Majority of our posts were centered on events. That's where the "We Are Reeve" campaign began.

GO TO SOCIAL POST

If you have questions about any of these marketing campaigns, email me at ryarac06@gmail.com